THERE HAS NEVER BEEN A MORE IMPORTANT TIME TO SHINE THE SPOTLIGHT ON THE FINANCIAL AND COMMUNITY BENEFITS THAT CO-OPS, MUTUALS, AND THE NFP SECTORS GENERATE
We have a strong affinity with the values of member-owned businesses and NFPs and believe that the more people feel the same way, the better society will become. COVID-19 has underscored the vital role of this sector , and the far reaching benefits that flow from it.
Our team has the skills and resources to help you communicate those benefits; creating an engaging proposition and amplifying it to your markets – whether they are familiar with what you offer or about to be introduced. We do this through tailored branding and communication strategies, creative concepts, and compelling content – written and visual – that showcase the attributes your markets prize and that your people are keen to own.
MUTUALS & NFP
Our services are modular; you can select some,
all, or any combination that meets your needs.
POSITIONING & MARKETING MESSAGES
If you have a clear market positioning, we will readily work with that. If you don’t, we can help you to create one. This includes owning your market niche, defining the benefits you bring, and the key messages you communicate to your decision-makers, influencers and other stakeholders.
We can work with you to develop a marketing-communications strategy that supports your positioning and business objectives. Then apply it to digital, print and live (in-person) channels. All major touchpoints are covered, from your first contact with potential members and customers, through each sales stage, to ongoing communication with your market.
DESIGN & VISUAL IDENTITY
We can create graphic concepts that will fulfil two clear objectives. The first is to provide a visual interpretation of your market positioning. The second is to create a visual identity that is yours and yours only; making sure you will never be lost in a sea of interchangeable brands.
MARKETING MATERIALS - DIGITAL & PRINT
CUSTOMER AND MARKET UPDATES
We can assist you to keep your customers and your market updated with consistent and purposeful communication. Our services extend to gathering, structuring and writing the content for you and producing it in print or digital format, including as an audio or video blog.
HAPPY(ISH) WITH YOUR CURRENT BRAND
… BUT NO SIMPLER