MUTUALS
& NOT-FOR-PROFIT
BRANDING, DESIGN & MESSAGING

WE

DO

THIS

 

THERE HAS NEVER BEEN A MORE IMPORTANT TIME TO SHINE THE SPOTLIGHT ON THE FINANCIAL AND COMMUNITY BENEFITS THAT CO-OPS, MUTUALS, AND THE NFP SECTORS GENERATE

We have a strong affinity with the values of member-owned businesses and NFPs and believe that the more people feel the same way, the better society will become. COVID-19 has underscored the vital role of this sector , and the far reaching benefits that flow from it.

 

Our team has the skills and resources to help you communicate those benefits; creating an engaging proposition and amplifying it to your markets – whether they are familiar with what you offer or about to be introduced. We do this through tailored branding and communication strategies, creative concepts, and compelling content – written and visual – that showcase the attributes your markets prize and that your people are keen to own.

DO

THIS

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MUTUALS & NFP
SERVICES

Our services are modular; you can select some, 
all, or any combination that meets your needs.

POSITIONING & MARKETING MESSAGES


If you have a clear market positioning, we will readily work with that. If you don’t, we can help you to create one. This includes owning your market niche, defining the benefits you bring, and the key messages you communicate to your decision-makers, influencers and other stakeholders.




MARKETING STRATEGY


We can work with you to develop a marketing-communications strategy that supports your positioning and business objectives. Then apply it to digital, print and live (in-person) channels. All major touchpoints are covered, from your first contact with potential members and customers, through each sales stage, to ongoing communication with your market.




DESIGN & VISUAL IDENTITY


We can create graphic concepts that will fulfil two clear objectives. The first is to provide a visual interpretation of your market positioning. The second is to create a visual identity that is yours and yours only; making sure you will never be lost in a sea of interchangeable brands.




WRITTEN CONTENT


One of our key skills is turning raw information into written content that appeals to your market and motivates them to become, and remain, members or customers.




MARKETING MATERIALS - DIGITAL & PRINT


We can write, design and produce all the marketing and communication materials you need – ensuring your brand and messaging are consistent throughout. Examples are: EDMs | Digital and Social Media resources | Launch events | Marketing brochures | Member and customer updates | Microsites | Podcasts | Presentations | Thought-leadership articles | Videos | Webinars | Websites. If what you need is not on the list, please ask anyway. If we cannot do it, there is a very good chance we know someone who can.




BIG DOCUMENTS


We can produce large and complex documents quickly and have developed methods that accelerate the process. This includes the option for you to prepare the text pages in-house using an EyeLevel template system that we customise to your brand.




CUSTOMER AND MARKET UPDATES


We can assist you to keep your customers and your market updated with consistent and purposeful communication. Our services extend to gathering, structuring and writing the content for you and producing it in print or digital format, including as an audio or video blog.




WHITE LABEL


If you do not require tailored branding, we have a white label option that may suit you.




HAPPY(ISH) WITH YOUR CURRENT BRAND


If you have a brand identity that you are happy with, we can work within your guidelines. If your brand just needs a minor refresh or update, we can do that too. We can also create an offshoot of your main brand that aligns to your existing business streams. If you have an assortment of styles that has evolved over time – not uncommon – we can turn that into a unified look and tone of voice. And if your current branding and marketing materials are not supporting your business strategies as much as they should, we can work with you to remedy that.




… BUT NO SIMPLER


Much of our work is turning complex messages into clear and simple communication. However, while simplification is a good thing, we stay mindful of the audiences’ level of knowledge and their expectations and appetite for information. Too complex and your audience may tune out. Over-simplify and you can easily create a credibility gap or be viewed as patronising. We help you to communicate in a way that is professional and respectful; without which it is difficult for any business to gain trust and build lasting relationships.





 
 
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CLIENT PROJECTS

 Branding, design and messaging made as simple as it needs to be but no simpler 

 

© 2020 EyeLevel Communications

If we can be of assistance to you in any way, please get in touch.

SYDNEY: Jeremy Richman
+61 411 100 237

jeremy@eyelevel.com.au

 

MELBOURNE: Josh Waldhorn
+61 414 447 082
josh@eyelevel.com.au

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