If you have a clear market positioning, we will readily work with that. If you don’t, we can help you to create one. This includes owning your market niche, defining the client and customer benefits you bring, and the key messages you communicate to your decision-makers, influencers and other stakeholders.

We can work with you to develop a marketing-communications strategy that supports your positioning and business objectives. Then apply it to digital, print and live (in-person) channels. All major touchpoints are covered, from your first contact with potential clients and customers, through each sales stage, to ongoing communication with your market.

We can create graphic concepts that will fulfil two clear objectives. The first is to provide a visual interpretation of your market positioning. The second is to create a visual identity that is yours and yours only; making sure you will never be lost in a sea of interchangeable brands.

One of our key skills is transforming raw information into written content that appeals to your market and motivates them to become, and remain, clients and customers.

We can write, design and produce all the marketing and communication materials you need – ensuring your brand and messaging are consistent throughout. Examples are: EDMs | Digital and Social Media resources | Launch events | Marketing brochures | Client updates | Microsites | Podcasts | Presentations | Thought-leadership articles | Videos | Webinars | Websites.

If what you need is not on the list, please ask anyway. If we cannot do it, there is a very good chance we know someone who can.

We can produce large and complex documents quickly and have developed methods that accelerate the process. This includes the option for you to prepare the text pages in-house using an EyeLevel template system that we customise to your brand.

We can assist you to keep your clients and your market updated with consistent and purposeful communication. Our services extend to gathering, structuring and writing the content for you, and producing it in print or digital format; including as an audio or video blog.

If you do not require tailored branding, we have a white label option that may suit you.

If you have a brand identity that you are happy with, we can work within your guidelines. If your brand just needs a minor refresh or update, we can do that too. We can also create an offshoot of your main brand that aligns new services to your existing business streams.

If you have an assortment of styles that has evolved over time – not uncommon – we can turn that into a unified look and tone of voice. And if your current branding and marketing materials are not supporting your business strategies as much as they should, we can work with you to remedy that.

Much of our work is turning complex messages into clear and simple communication. However, while simplification is a good thing, we stay mindful of the audiences’ level of knowledge and their expectations and appetite for information. Too complex and your audience may tune out. Over-simplify and you can easily create a credibility gap or be viewed as patronising. We help you to communicate in a way that is professional and respectful; without which it is difficult for any business to gain trust and build lasting relationships.