top of page
LEAVES_B'GRND FOR WEB PAGE_v2.png

AUSTRALIAN MUTUAL BANK

Australian Mutual Bank was formed through the merger of two smaller banks. We helped the bank develop its market positioning of ‘The Ethical Alternative’, created a mutual brandmark based on the quintessentially Australian and instantly identifiable gum leaves, and a range of internal and external communications that puts ethics at the heart of the bank’s culture and service.

Screen Shot 2022-09-29 at 11.19.48 am.png

Extract from the style guide

bottom of page